The Story of
OilPull Oil

We are often asked the question by oil customers and friends, "Why did Advance-Rumely go into the oil business?" so we have decided to tell you the story through the columns of the OilPull Magazine.

As a matter of fact, we were forced into it, against our wishes, simply as a matter of self-protection, and not, as some misinformed people seem to think, because we were lured into it by the expectation of large profits. It is true we did not venture into the "oil game," as it is sometimes called, with the idea of losing money; neither did we expect to make money out of it. Our profit was to come from an entirely different source, as we shall show you.

As a manufacturer of tractors for a great many years, Advance-Rumely has been vitally interested in the problem of efficient tractor lubrication. The successful performance of their tractors in the field depended to a very large extent upon proper lubrication. Many times mechanical troubles arose which were directly traceable to poor oil, and in nine cases out of ten, the owner blamed the tractor. In fact, occurrences of this nature became so frequent as time went on, that they constituted a serious problem.

Tractor owners were not wholly to blame. They were willing to pay for good oil and use it in liberal quantities, but they were handicapped in not being able to tell good oil when they saw it, and were simply at the mercy of unscrupulous oil salesmen, who traveled the country taking orders for oils according to sparkling samples which they displayed in attractive looking tubes. In large numbers of cases, for all their fine appearance, these oils had no more lubrication in them than ordinary molasses, and did more harm than good when used in a tractor. Many of these salesmen were local men, who were honest and thought they were selling a first-class product. They were simply ignorant of what they were offering and had no means of their own for finding out.

Then, too, a great deal of deliberate deception was, and still is, practiced by dishonest filling station owners. Any number of instances have been uncovered, where filling stations with an impressive display of drums of oil, labeled with the name of some high-grade oil, have admitted filling these drums -- not with the oil the label would indicate they contained -- but with a cheap product that could hardly be dignified with the name of oil.

A tractor owner, buying such oil as this, and later burning out the bearings in his motor, would naturally insist that he had used the best oil he could buy, and he could hardly be blamed for feeling that the tractor and not the oil was at fault. No one can tell whether an oil is good or bad by looking at it. The only way one can find out is to have it tested by a petroleum chemist.

It was practices of this nature that drove Advance-Rumely into the oil business. The reputation of our tractors was at stake, and we did not propose to let a few dishonest oil bootleggers ruin the reputation of the OilPull Tractor if there was any way to prevent it, and we were also determined to prevent our customers from being imposed upon as far as it lay within our power to do so.

Advance-Rumely chemists had long been making experiments with lubricating oils, and they were prepared to act when the proposition of developing a high-grade lubricating oil was put up to them. Rumely OilPull Oil was the result.

It was decided to market OilPull Oil in sealed, on-time-shipper drums. This decision was reached as a matter of protection to ourselves as well as our customers. OilPull Oil is not sold in bulk. It comes to the buyer sealed, and if the seal is broken the Company assumes no responsibility for the contents. The customer should, for his own protection, insist on an unbroken seal. In this manner you know and we know that you are getting genuine OilPull Oil.

We make no claims to the effect that OilPull Oil is the only good lubricating oil. We simply say that you can't buy a better oil at any price. It is to our advantage to supply our customers with the very best oil possible -- it would be suicide for us to do anything else.

The sale of OilPull Oil had far surpassed our expectations. Not only have owners of Rumely tractors welcomed it, but owners of other tractors, automobiles, trucks and airplanes are no less enthusiastic over it. It simply goes to prove that people want oil they can depend upon.

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